Our Tree Projects

With House Raccoon we try to take our responsibility. That is why we plant 1 tree for every product & workshop participant (!). We have been doing this since the start of our label (October 2017) with many partners including our current partner Trees.org . At Trees they plant trees in collaboration with local (Sub-Saharan) communities who benefit enormously from the increase in biodiversity, soil richness & shade on their fields by the trees. The most visible result: parents who have money with the extra proceeds to give their children the opportunity to go to school. Not only climate and environmental changing but also life changing!

In order to better track the trees that are planted and to ensure that the trees are planted in the first place, we work together with Dollar Donation Club . They keep 10% of the donation proceeds to support their organization.

On June 27th 2018 we launched our donation campaign '5 Million Trees', which ran until August 31st. The goal was to plant 5,000,000 trees in 2 weeks by raising and donating 500,000 euros to Trees for the Future. Of course this number was 'a bit' optimistic, but focusing on a very high number only brings more attention to the campaign (and thus more trees that will be planted). And it didn't really matter whether we would actually reach the goal, because planting 1 tree is still better than no trees. So we just went for it and after extending the campaign from 2 weeks to 2 months we raised a wonderful € 10,886.59, good for 108,865 trees. A result to be absolutely proud of!

Black Friday is not our best friend. The word 'expensive' is in 'sustainable' for a reason. The cheaper things are, the easier it is to throw them away. You don't throw away an expensive designer item that quickly. At House Raccoon, there are no discounts on Black Friday. That's why we always organize Green Friday on Black Friday. We plant 10 trees per product instead of 1!

Our Instagram audience is also involved. Every now and then, when we're like 'oh well, let's donate some extra money because why the f*ck not, money has to roll' we allow our customers to plant trees by simply responding to an Instagram message. Mega fun right, orni orni? 😄

Occasionally we also plant extra trees when launching our new products. For example, when launching our design trees, we planted 10 trees instead of 1 for each tree!

Do you have any fun tree-planting ideas for us? Then be sure to send them to us and who knows, together with you we can make even more impact! Omt (oh my tree) 🤓🌳