In October 2017, we launched our concrete collection. That didn’t mean we put it on top of a big rocket and send it to space. It rather meant that we put our collection on the website and started selling them. It was a wonderful thing: we got a lot of amazing reactions and were so proud with the first orders going out.

People often don’t realize how hard it is for a small company to bring great quality products to market without the big budgets of the giants but we persevered for months in concrete and mold-making research and the result was something that we could never have dreamed off. The collection took off like nothing we had done before.