let’s be iconic

all together

As of June 27, let’s all share our pinky to plant 5 million trees!

Join the Movement #onepinkyonetree

The Campaign Will Run From June 27 Until August 31

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“We are not just planting trees.

We are changing lives and saving the climate.”

Join The Movement!

Share Your Pinky as of June 27!

We will all share our pinky on Instagram/Facebook to raise €500.000 in only 2 months to plant 5 million trees.
We will do this by asking 500.000 people to donate one humble euro in that post.

As of June 27, show all small actions count by sharing your pinky on social media using #onepinkyonetree.
Don’t forget to mention this donation link in your post: www.houseraccoon.com/donate.

How to Share Your Pinky?

5.000.000 Trees to Save the Climate

Our planting partner is Trees for the Future (TREES). This is an international non-profit organization that meets a triple bottom line by planting trees for poverty alleviation, hunger eradication, and healing the environment. Through their Forest Garden Approach (see documentary below), Trees for the Future trains farmers to plant and manage Forest Gardens that sustainably feed families, raise incomes by 400 percent, and end deforestation. Bad farming methods are the number one reason for deforestation and climate change. Watch this 20 minute documentary to learn how 5.000.000 trees will make the desert green again by regenerative agriculture with the Forest Garden Approach.
Since 1989, TREES has planted over 150 million trees.

For more information, visit https://trees.org.


Be Your Own Change.

We often look at others, at companies and at governments to solve problems. The truth is, we all must be the change we want to see in the world ourselves. Be your own change. If everyone stays indifferent, nothing changes. If all people believe in the incredible value of their small action, small actions add up to something iconic. Hell, even every small action is iconic. If we all donate only €1, an incredible kind and huge act will have happened for our environment but also for an enormous amount of poor families who will have their lives back thanks to your donation. ?

Donate Now

Amazing Stories from Farmers

Project in Ikinu, Kenya: Susan smiles ear to ear when talking about the transformation she and her land have undergone since joining Trees for the Future in 2016. When she started, her situation was “not very good at all,” but today she knows how to plan and optimize her land to its fullest potential. Her family used to have very limited food options from their homestead, and endured long periods of little variety in their diets. Now, she shows off her tomatoes, passion fruit, tree tomato, papaya, maize, cabbage, kale, and potatoes – and that is just one section of her garden! She is able to eat a more diverse diet, while still having plenty of excess to sell at market. Success at the market has allowed her to pay school fees for her children and grandchildren. As she talks about the future, she also shares her hope to establish enough capital to set up a grocery and produce store in the coming year. Susan’s plans for the future have grown substantially since starting the program, and she looks forward to maintaining her Forest Garden for years to come, teaching her children and grandchildren the valuable lessons she has learned through her training.
Susan WanjikuFarmer
Susan Wanjiku
Project in Ikinu, Kenya: Samuel lives on his one-acre plot with his wife and three children. Year after year he grew the same crops with diminishing results. His soil was exhausted and he didn’t know how to improve his land and circumstance. He felt like his land was without plan or purpose, but in 2016 Samuel joined Trees for the Future and that all change. He soon learned the importance of rotating his crops, his TREES technician taught him how to build a nursery, and he began planning and planting with the purpose he had been missing. Samual says his biggest success has come from learning to grow tomatoes in the off-season. Using his seasonal calendar training, Samuel is now planning his tomato crops around the high demand periods when the market is void of tomatoes, and he is producing in droves. Where he used to grow only a few things, Samuel now tends to many different vegetables, grains, and fruits. With a living fence protecting his garden, fodder trees to feed his cows, fruit trees to feed his family, and a variety of healthy vegetables year-round, Samuel says simple, “My land is smart.” Today, he is proud of his land and is thankful to be able to pass it down to his children and grandchildren someday.
Samuel MakenaFarmer
Samuel Makena
Project in Uganda, Kole: Obia lives with his four children and wife in Kole, Uganda and is finishing up his second year with the Forest Garden Program. Obia finally feels secure feeding his family during the dry season. He and his wife previously grew only maize and sorghum on his land, harvesting and selling a few times of year. They needed to live off of their biannual proceeds year-round, which required careful savings and planning. This left them extremely vulnerable to problems with their crops, such as disease or pests, as well as dependent on unpredictable market prices, which could shift with little notice. Now, Obia grows onions, eggplant, green pepper, tomato, pumpkin, and boyo (a local leafy green) from seeds provided by Trees for the Future. Learning about the benefits of a vegetable garden, as well as the benefits of intercropping, Obia has added sweet potatoes, yams, sesame, and cabbages on his own. He now has vegetables and fruits available on his own land throughout the year and his family no longer worries where their next meal will come from.
Obia PhilipFarmer
Obia Philip
Project in Tumuli, Tanzania: Ramadhani thanks Trees for the Future for giving his land a plan. Previously, Ramadhani broadcast seeds across his soil and hoped for the best. Much of his land was wasted and unused. He’s now thoughtful about how he plants, creating a living fence around his plot, and planting his seedlings in a nursery. He places his seedlings in well-spaced rows, and intercrops with trees. Through Trees for the Future, Ramadhani joined a Farmer Group, where he gets support and shares ideas. Together, they’ve built a larger nursery and spend time helping one another.
Ramadhani MagweFarmer
Ramadhani Magwe
Project in Tumuli, Tanzania: Ending her second year, Safia looks forward to her vegetables growing for her family to eat and to sell at market. She will grow okra, pumpkin, amaranth, and spinach, alongside her sunflowers, maize, and chickpeas that she currently grows. Through her trainings with Trees for the Future, Safia’s land has been given renewed purpose. She plans and plants things thoughtfully and to maximize her land and the soils health. Moreover, she also enjoys the camaraderie of her farmer group and often barters and trades among the group. With the proceeds from selling vegetables at market, Safia looks forward to establishing savings for the first time, hoping her children will be able to achieve a higher education.
Safia Bakari HongoaFarmer
Safia Bakari Hongoa

Recent Donations from Iconic People



Why do you do this?

Because we want to battle indifference and show what we can achieve when we work together on a goal. 

We have been planting one tree for every product we sell with House Raccoon right from the start. The first year we earned nothing with House Raccoon so that meant paying €5000 out of our own pocket towards planting trees. We are not rich so that hurt.  

Furthermore, on a product panel we did a few months ago, random customers were so indifferent about the trees we were planting that we had to do something.

So we started brainstorming about doing a project. A project that allows us to donate all together so that we will all together reach a goal we would otherwise never reach. And in a much quicker way. Therefore, we started the ‘Be Your Own Change Campaign‘ to plant trees.  Planting trees is one of the only short term measures that give us the time we need to develop better sustainable technology. It is a chance for each of us to be iconic. Instead of looking at governments, we can solve the climate change problem ourselves. There is simply no excuse in looking to others, you all have to be your own change.

What do we gain from it? In total honest, hopefully, some exposure and likeminded people with whom we, after this, can still keep planting a massive amount of trees.

Also in total honest, if we just wanted to make millions of dollars for ourselves, this would not be the right way. The right way would be to mass produce everything we make in low-cost countries and transport goods all over the world in the cheapest and dirtiest way possible. Instead of this, we chose to do what we love. We started a brand where everything is produced with social workers 5km from our home. We started a brand that plant trees with every product we sell. We started a brand that improves the world with every sell. Because that’s what we really want. We chose to be our own change.

How can I help?

The only thing we need for making this campaign a success is 500.000 people giving just a humble €1.

So, share our message with all your family, friends and followers so that we are able to reach enough people! Be sure to invite them to our facebook event. If you really want to get involved, just send us a message at [email protected] with your phone number.

How do you plant a tree for only €0,10?

The trees planted with this campaign will be a part of the Forest Garden program of Trees for the Future. The €0,10 is enough to provide African farmers with the tools, knowledge and seeds to successfully plant their own trees in a 4 year program. Because they are not paid for doing this, the cost per tree stays incredibly low. The farmers however get the most out of it. They receive a full 4-year education project which learns them how to engage in regenerative agriculture with the help of the trees. This allows them to increase the fertility of their soil and increase their income 10-times so that hunger is drastically reduced and there is a great surge in education and woman empowerment. 

Where will the trees be planted?

Trees will be planted in the Forest Garden program in Cameroon, Kenya, Senegal, Uganda, Guinea and Tanzania. Planting a tree in these countries has the most impact on climate, soil, income (and  thus education and woman empowerment).

How can I be sure all donations will be used for planting trees?

After the end of the campaign, we will publish official invoices and financial statements for the full amount donated to the ‘Be Your Own Change Campaign‘ (Click here). If you subscribe to our special tree e-mail list, you will also get updates from us the coming 4 years of the projects we were able to fund thanks to your donations.

Trees for the future has a unique transparent approach. They are one of the only tree-planting organisations in the world that put all their (independently audited!) financial statements online. So we can be 100% sure that your trees will be planted for real! Check also here their latest impact report.

Why should I donate here and not directly to your planting partner ‘Trees For The Future’?

Because your donation on this page will convince others to do the same. Trees for the Future focuses on the practical side of planting the trees and relies on campaigns like ours to get their funding. Although after this campaign, we absolutely recommend to keep on giving through their own donation page

What’s the impact of 5 million trees?

  • 1 – There are 50000 trees per square kilometre of tropical rainforest.  This means that 5 million trees create 100 square kilometer of new forest. This are 20000 football fields of trees. This is enough to create a forest that’s is as large as Brussels, Ghent or Antwerp.
  • 2 – Central park contains 20000 trees and is 3,41 square kilometre large. New york city is 783,9 square kilometre. Planting 5 million trees is the same as expanding Central Park so that it covers the whole New York City area.
  • 3 – New trees take about 4 tons of C02 out of the atmosphere in the first 100 years (about 2 tons in the tree and 2 tons in the soil). 5 million trees will be able to absorb 20 million tons of C02 in the first 100 year. The average Belgian person has a carbon emission of 8,33 tons of C02 per year. So 5 million trees are enough to compensate emissions of 2,5 million people.
  • 4 – The carbon emission of a car is on average 2,8 tons of C02 per year. 5 million trees is the same as getting 7,14 million cars off the road for one year or 100.000 people that compensate for the carbon emission of their car use during their whole life.
  • 5 – The 5 million trees will be planted in Forest Gardens (these are permaculture or regenerative agriculture projects). Every Forest Garden contains about 4000 trees and delivers food and income for one family (in a broad sense, mostly multiple generations). There will be 1250 families which income will rise with 400% and who will not need to worry about food again. This are about 25000 people. Because large parts of the harvest are sold on the local market, more than 100000 people will have better food. In the program, farmers are encouraged to pass on their knowledge. In the long term, this means that hundreds of thousands to millions of people will no longer be hungry and have better income. This leads to higher education and emancipation and a drastic reduction of forced immigration to other countries.

Why do you work with a USA organisation?

We looked at a lot of options and the USA NPO Trees For The Future simply was the best. They have more than 30-years experience in planting trees and achieve the best results and cost per tree because of that. It is one of the few organizations we found that not only fights climate change but also changes people lives by doing it. They are also 100% transparent concerning the financials of their organization and projects (something which a lot of NPO’s are not). Finally, they are very climate ambitious and fully support campaigns like these. 

To offset the fact that working with a USA organization might be not 100% transparent for European climate activists we will be joining the super new Belgian NPO Promobutler Infinity Foundation.  This foundation’s main goal is to convince as many companies as possible to join the ‘trees per product/contract’ model and will form a strong basis to continue our climate effort after this campaign. The joined effort will allow for a larger scale so that we can do proper follow up on the projects funded with this campaign. This Belgian foundation is currently also partnering with Trees For The Future. 

Why do you plant trees in Africa?

Because planting trees there has so many positive side-effects apart from the climate. The soil will become fertile again, farmers will have an increased income, children will be able to go to school and so on. These are effects we simply don’t see when planting trees in for example Europe or North-America. Because of the aligned goals of the farmer and the tree planting organization, we are also sure that the trees will survive for many years to come. Apart from that, planting trees in Western countries is 10-40 times more expensive and we will always choose for the largest impact for the money donated. Finally, because of the warm climate of those countries, the trees will grow much faster and suck up a lot more C02!

But, you are a for-profit company?

That’s correct! And we don’t think that should be an issue. To make it clear, all donations will go integrally to projects of the nonprofit organization Trees For The Future!

We are a firm believer in the ‘happy profit’ concept. It’s a concept that says that companies can make a profit, as long as the company makes the world a better place. We try to apply this by planting trees and handcrafting all our products in a Belgian social workplace. Of course, we will get some advertising on the side because of this campaign but if that helps us to continue making the world a better place, that shouldn’t be an issue right?

Only if we all work together, this concerns individuals, companies and governments, only then we will be able to save the climate quickly and on time.





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